Ashray Akruti Unveils Official Jersey and Goodie Bag for ‘SIGNATHON 3.0’ Ahead of Grand Awareness Run on Oct 31

 HYDERABAD | October 27, 2026 — To promote Indian Sign Language (ISL), equal communication rights, and total accessibility for persons with hearing impairment, non-governmental organization Ashray Akruti hosted an official press briefing and launch ceremony for SIGNATHON 3.0 today at its E-Learning Center in Srinagar Colony, Hyderabad. 

At the event, esteemed dignitaries unveiled the official running jersey and goodie bags for SIGNATHON 3.0, setting the stage for the flagship awareness run scheduled for Saturday, October 31, 2026, at People’s Plaza, Marine Drive, Hyderabad.
The launch event was graced by notable corporate leaders and inclusion advocates, including Mr. Nitin Sharma, Senior Director of Technology and Patent Counsel at Qualcomm; Ms. Neetu Chadda, Assistant Vice President – AML/KYC & CSR Grants Lead at State Street, Hyderabad; and Mr. D.P.K. Babu, Managing Director of Ashray Akruti. 

Key Highlights & Quotes from the Press Briefing
1. Driving Strategic Change for Hearing Impairment
Addressing the media, Mr. D.P.K. Babu, Managing Director of Ashray Akruti, emphasized the core vision behind the initiative:
"SIGNATHON is not merely a marathon; it is a movement aimed at breaking the walls of silence and fostering an inclusive society. Through SIGNATHON 3.0, under the slogan 'Sign. Support. Strengthen.', we aim to create widespread public awareness about Indian Sign Language (ISL). Communication is a fundamental human right, and our goal is to empower individuals with hearing impairment to lead dignified, self-reliant lives with equal opportunities." 

2. Corporate Commitment to Accessibility & CSR
 Mr. Nitin Sharma, Senior Director at Qualcomm, stated:
"Inclusion and accessibility must be integrated into every aspect of our social infrastructure. Supporting initiatives of Ashray Akruti aligns with the commitment to technology-driven equity. We encourage citizens, corporates, and youth across Hyderabad to participate in large numbers on October 31st to champion equal rights for the hearing impaired." 

3. Fostering Community Support & Empowerment
Elaborating on community involvement and social impact, Ms. Neetu Chadda, AVP & CSR Grants Lead at State Street, added:
"Creating an accessible world requires sustained efforts and proactive community participation. Ashray Akruti’s dedication to teaching Indian Sign Language and supporting persons with disabilities is commendable. State Street is proud to be a part of Ashray Akruti, and we invite families, professionals, and students to run together for inclusion this Saturday." 

Upcoming Event Details: SIGNATHON 3.0 Awareness Run
•    Date: Saturday, October 31, 2026
•    Venue: People’s Plaza, PVNR Marg (Necklace Road), Hyderabad
•    Theme: Sign. Support. Strengthen. — Championing Indian Sign Language & Equal Communication Rights 
•    Target Audience: Open to all citizens, corporate representatives, students, and inclusion advocates.

The organizers expressed their sincere gratitude to the press and media for their continuous support in amplifying the cause and helping ensure widespread community participation for the upcoming run on October 31st.

 


 

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