Poultry India Urges Indians to Prioritize Protein Intake on World Protein Day
Hyderabad February 2025 : On the occasion of World Protein Day to be celebrated on February 27, Poultry India, the Indian Poultry Equipment Manufacturers Association (IPEMA) are raising awareness about India’s alarming protein deficiency and advocating for affordable, high-quality protein sources like chicken and eggs. Despite protein being a fundamental building block of the human body, studies indicate that 73% of Indians suffer from protein deficiency, and 17% of the population struggles with underweight issues. This nutritional gap has serious health implications, including impaired growth, weakened immune function, and increased risk of chronic diseases. According to the National Institute of Nutrition (NIN), the recommended daily protein intake is 0.8-1g per kg of body weight, with an additional 20-30g per day advised for physically active individuals. Fortunately, eggs and chicken provide an accessible and cost-effective solu...